Project and branding are ongoing.

Postcards with stories

It was crucial to highlight the stories of the people who gave us these ingredients, giving the entire concept a sense
of cohesion and meaning.

I ensured that
the essence and spirit
of this set were fully conveyed.

A small experiment by us.

Mark handled the content,
and I handled the design.

Еverything was created using products sourced from Guria, like mandarins, pumpkins and tea.

MOMTABARE Gurian Gift Set
“Inspired by Guria”.

Momtabare

brand identity / graphic design / motion design

In Georgian:
mo — towards me, mta — mountain, bare — valley

Mark wanted to help me
with ideas and generated
this logo.

Mark wants:

And all of this needs to come together into a cohesive project.

It’s also about Mark’s lab — where he crafts ingredients, experiments with flavors, and aims to train new bartenders and collaborate with people and brands through taste experiences.

At this stage, Momtabare is about expeditions across Georgia — discovering people who produce, grow, and craft ingredients, and sharing their stories.

An eco-retreat farm
— the long-term vision
and destination of the Momtabare project.

Mark — my friend and client — came to me with a bunch of ideas of what he wanted to do (a lot, and quite chaotic).

Thank you, Mark!
From here on, I continue on my own.

2025

In this project, I worked as a one-person creative studio, covering areas beyond my usual design practice like video shooting, editing and writing.

The logo is designed as a modular system that adapts across different Momtabare subprojects.

Momtabare lab

Project introduction

Some encounters appeared later spontaneous, unplanned,
and completely natural.

Followed by
Dato and his tea plantations.

Then we introduced our first guests and palce — Peter
and Shromantic Garden Guesthouse

The communication was built as a clear sequence.

Only after that did we move on to people and places.

This step prepared the audience and grounded the project geographically and emotionally.

Mark personally presented the project, explaining what Momtabare is and why it exists. This set the foundation and gave the project a human voice from the start.

Next, we introduced the region where the journey began — Guria.

First, we introduced the project itself — its idea, direction, and intention.

Words and meanings are at the core.

Logo lockups

Share their stories

Discover people

Travel across Georgia

So,
here we are..