Users could order a physical pair directly from the platform
While the platform itself was never fully launched, the concept explored an early model of digital-to-physical production, where virtual designs could directly become real, wearable objects.
Designs could exist as digital assets (including potential NFT representation)
A 3D artist later recreated this concept as a detailed 3D model, which was then successfully printed on the custom 3D printer.
This project reflects early experimentation with AI tools before generative design became mainstream.
Alongside the main sneaker concept, I also explored alternative visual directions, including experimental designs inspired by biomechanics and sci-fi aesthetics (e.g. H. R. Giger–influenced forms), treating AI as a tool for fast ideation rather than final output.
One of the AI-generated concepts became the basis for the Elastium 1 sneaker.
Platform Concept
Designers could upload and showcase footwear designs
The digital platform was envisioned as a marketplace and creative ecosystem
Design Process
The project began with an exploration of futuristic footwear and biomechanical, organic forms, influenced by experimental fashion, industrial design, and cyberpunk and biopunk visual cultures.
At an early stage, I used DALL·E (early 2020 year versions) to generate concept images for the first sneaker model. At the time, generative AI tools were still very limited, which made this process highly experimental.
- Integration with NFT mechanics as a way to represent authorship, ownership, or limited digital editions of designs
- A system where users could order a physical pair directly from a digital design
- On-demand 3D printing of shoes using a custom-built printer
- A digital platform where designers could publish their footwear designs
Idea & Vision
The core idea behind Elastium was to rethink how footwear could be designed, produced, and distributed.
Elastium
UI / UX / ID / AI / graphic design / motion design
- Developed AI-based sneaker concepts and collaborated on their 3D realization and physical prototype
2020-2021
- Led the complete visual direction of the project (branding, product concepts, platform design)
The project was initiated by an independent founder who engineered a proprietary 3D printer designed specifically for producing 3D-printed footwear.
Experimental 3D-Printed Footwear & Digital Platform
